Leos Lekland are known for the classic logo with the lion Leo. After 18 years, the company is now choosing to create a new identity, and many are wondering – how does it actually affect customers?
News24 have talked to Gabriel BergqvistMarketing Manager at Leos Lekland, to get answers.
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Leos Lekland wants to expand
The company was already founded in 2006 in Luleå. Today, the playground has 67 facilities in five countries and has further plans to expand.
Over the course of a year, Leos Lekland has a turnover of approximately one billion kroner.
Leo the lion gets to stay, but with a more modern smile. Photo: Press image/Leos Lekland.”Had it difficult”
Nyheter24 has been in contact with marketing manager Gabriel Bergqvist, who tells us that the company plans to implement major changes.
The biggest reason is to modernize the image of Leos Lekland, but also to recover from the challenges that the pandemic brought with it.
– Just like many other parts of the experience industry, we had a hard time during covid. Now we are ready to scale up our expansion again, he tells Nyheter24.
The new identity means that Leo the lion gets a new smile, new illustrations and also that he will be seen in 3D format.
With the new visual changes, a new interior design concept will also be seen in Leo’s premises.
– We want to get Leos ready for the next ten years. For those who know what it looked like before, it has partly been quite outdated. Now it becomes more modern.
How will the changes affect customers?
– We hope that it will contribute to a more exciting experience. That’s the whole focus, to make it even more exciting to come to Leo’s. Then the changes on the website, for example, will make it easier for customers to navigate.
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It will be even more exciting to come to the playground, says the marketing manager. Photo: Anders Wiklund /TT.
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