The positive reactions from customers may be a result of several factors. For some, it may be a reminder of a time when cash was the main means of payment. Others may appreciate the option of having an alternative to digital payments, especially if they have concerns about personal privacy or online security. Many are grateful to be able to buy their fika bread in cash. Especially the older customers who also like sweets. Pointing a boot at the banks However, receiving cash poses some problems, cash handling requires more time and administration. – The banks make it more difficult for us. It is clearly so. I can’t deny a customer, just because they can’t pay in cash. It is very clear that we need to be able to pay in cash as well, says Kristofer. Today, he estimates that roughly 25 percent of customers pay in cash, something that he believes will only increase. It is the case that regardless of age and generation, you should be able to shop. The positive reactions from customers may be a result of several factors. For some, it may be a reminder of a time when cash was the main means of payment. It is a civil right for those who do not want or cannot be digital to also be able to shop in cash, says Kristofer.
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