The Bumble group decided to abandon the French Fruitz meetings application during the year. A real disappointment, the platform offering a clear and fun concept with its fruits.
It is with a bitter taste that Fruitz, the application of French meetings much appreciated in France, closes its doors (or, rather, its servers). The American dating giant Bumble, who bought the app in February 2022 for the modest sum of $ 75 million, announced its closure on February 18, on the occasion of the publication of its results of the year 2024. An unexpected decision to say the least, especially since Fruitz has recently launched the Freez function, a system of stories similar to Instagram. This should sadden all the couples who have found love thanks to the platform!
End of Fruitz: an astonishing decision to say the least
Fruitz is particularly popular in France, where the application stood out in a fun and transparent way with its “fruits”. The principle is very simple: at the time of his registration, the user chooses a fruit (cherry, fishing, watermelon, grapes) depending on the type of meeting he wishes to make (to find love, to have a drink without Headache, to find a regular sexual partner or only for one evening). The objective is to clarify the intentions of users from the start. Fruitz is also known for his questions “icebreaker“With which, during a match, the two users could answer a question in order to launch a conversation.
In short, Fruitz met with real success! In 2023, she was even the third most popular meeting of meetings in France, after Tinder and Badoo. Its closure is therefore all the more a shock. Bumble, who is experiencing financial difficulties, justifies this decision by his desire to review his “strategic priorities“, By focusing on Bumble and Badoo, its two flagship applications. The company intends to stand out by focusing on user safety measures to compete with Match Group (Tinder, Hinge, Meetic), its big competitor. time as fruit the official application, intended for couples, “During the first half of 2025“, without more details. Hoping that this decision will bear fruit …