It took place last night at 8:08 p.m historical renaming of ProSieben to ProAcht – at least for a week. What is a simple adjustment for viewers will have been a huge effort for a broadcaster as big as ProAcht.
How ProSieben’s name change came about
At Joko & Klaas against ProSieben – The New Year’s Gala, the two entertainers competed against the broadcaster as usual. It was already said in advance that Joko and Klaas would gain far more than just 15 minutes of airtime.
In the final roulette game they bet on the number 13 and won the show with a lot of luck. Joko and Klaas already had a great idea of what they would do as winners: rename the channel from ProSieben to ProAcht. This renaming was officially completed yesterday evening and remains in effect until January 7th. Then the station will be renamed Joko & Klaas: Good Night on ProAcht to ProSieben.
Logo, advertising jingles & teletext: Everything that was changed for ProAcht
Anyone who googles “ProSieben” will actually find it still the “old” station. But as soon as you land on the official website, you will see the new logo and the message that the station now has a new name – with Joko and Klaas, of course. By the way, this is what the new ProAcht logo looks like:
The station itself also has them all Logos, bumpers and trailers changed. Anyone who switches on the station now will notice that the new logo is permanently visible in the top right corner. We already have on social media some viewers were made aware of the changes. The station name was also re-recorded. Here you can see two examples that a user showed on X:
Here you will find external content from Twitterwhich complements the article. You can display it and hide it again with one click.
Apparently even the teletext was changed, as this X user shows:
Here you will find external content from Twitterwhich complements the article. You can display it and hide it again with one click.
The station has obviously reached its limits when it comes to the legal notice, as it says ProAcht but still refers to ProSieben.
Here you will find external content from Twitterwhich complements the article. You can display it and hide it again with one click.
Incidentally, Joko and Klaas were only allowed to change the station name. The The parent company ProSiebenSat.1 Media SE has retained its namewhich is probably why the imprint has not been changed.
“This is the greatest idea”: Fans are excited about the name change
The ProAcht audience is enthusiastic about the name change. A user writes on Instagram: “No lie, that’s it the coolest ideathat the two of them ever had”. Another Instagram user writes: “This is what we’ve all been waiting for”. Another person writes:
If Joko and Klaas knew that just these random teasers would work for me Premium entertainment are…I am so easily inspired
The fans don’t hold back with the jokes either. “We love to eighty you”writes one person on Instagram. Another person suggests: “After the final it should have been Pro13”. This refers to the winning number in roulette.
ProSieben on Instagram: Fans criticize the lack of a name change
But apparently there is also criticism from ProAcht’s Instagram community. Because of all things on Instagram the station is still called ProSieben. And under every Instagram post from the station, fans demand that the account be renamed ProAcht. The social media team writes: “ProAcht is used wherever possible.“ This probably means that renaming on Instagram is not easily possible. After all, they point this out in their bio by writing: “Lie! This is ProAcht”with reference to her old name.