The uproar from the advertising campaign collapsed sales of Bud light beer.
Bud Light beer has lost its place as the best-selling beer in the United States, they say, among other things CNBC and The Guardian.
Bud Light sales fell by almost a quarter during May. The competing company’s Modelo Especial beer became the most popular beer instead of Bud Light.
In the background of faltering sales are extensive boycotts that started when Bud Light collaborated in the spring with a social media influencer and an actor Dylan Mulvaney with. 26-year-old Mulvaney is a trans woman who has documented her transition on social media. He has a total of several million followers on Tiktok and Instagram.
Mulvaney took to social media to show off a can of Bud Light to which the beer maker had added his picture. Conservatives were outraged by the ad. Many right-leaning celebrities took to social media to urge people to avoid buying and drinking Bud Light. For example, a singer Kid Rock posted a video of himself shooting Bud Light beer cans with a shotgun.
Bud Light is produced by Anheuser-Busch InBev, one of the world’s largest brewing companies. Sales of Bud Light fell by 24.6 percent in the four weeks before June 3, and sales of the company’s second beer, Budweiser, by 9.2 percent, according to consulting company Bump Williams based on data from NielsenIQ.