There are more than 7 million active streamers on Twitch, but only a few of them are as big as MontanaBlack or xQc. Now there are tips from the boss himself on how to be successful on Twitch.
Who is the boss of Twitch? Dan Clancy became CEO of Twitch in 2023 and was immediately faced with a whole host of challenges. Many content creators were dissatisfied with the streaming platform and felt they weren’t supported enough.
Twitch was said to be “out of touch”, too far away from the people. Recently, Clancy also admitted that the platform is simply not profitable.
However, the Twitch boss is trying to address these problems. He is much more approachable than other CEOs, streams on Twitch himself and also appears together with other streamers. In an interview with YouTuber Karat, Clancy talked about how to be successful as a streamer.
Many people dream of a career like his when they start streaming. The Canadian xQc was number 1 on Twitch for a long time:
From Overwatch Pro to #1 on Twitch to $100 Million – Who is xQc?
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Tips from the boss himself
What does the boss advise? According to Dan Clancy, the best way to grow on Twitch is to collaborate with other streamers. The upper league of German Twitch seems to have understood this for a long time, because there are increasingly large events where as many creators as possible come together.
If colleagues don’t show their appreciation, some people get really angry.
But nepotism alone is not enough. The Twitch boss further explains how important it is to stay on the ball: “Creating a channel and building a following, building a community, requires perseverance.”
You can’t just say, “I’ll do it on Tuesday this week, then again in a month, and then I’ll do it in 4 months,” Clancy said. You can see the whole interview here, the topic starts at 47:01.
What about the boss himself? Dan Clancy takes at least one of his own pieces of advice to heart and regularly appears with other streamers. However, there is still room for improvement when it comes to regular streams, as the CEO is only on air one and a half times a week on average (via TwitchTracker). Is that enough to build a community?
After all, Clancy has 33,800 followers on Twitch and averaged 407 viewers in the last 3 months (via TwitchTracker). When asked about this, he reveals a third secret of success: First, you have to become the boss of Twitch.
The Luxembourg streamer “LetsHugo” shows that the Twitch boss’s tips definitely work. He streamed on Twitch almost every day for 4 years and celebrated his big breakthrough when he was able to get appearances in formats of already established streamers: He dropped out of school after the 9th grade and is now one of the biggest streamers on German Twitch: That’s LetsHugo