the billion is crossed but the film is still not profitable

earthpressnews
1672278874 the billion is crossed but the film is still not

There, it’s done. Avatar 2 has just crossed the symbolic threshold of one billion dollars at the worldwide box office. A score achieved in just 15 days of operation, while the first episode, that of 2009, had managed to reach it in 19 days. A sequel that therefore does better than its illustrious elder in a much more complicated cinema context than 13 years ago. Between the explosion of streaming, the pandemic which has changed the habits of spectators and the freezing weather which rages in the United States, James Cameron’s film nevertheless manages to bring people to the theater, despite the obstacles. And it’s not just in America that Avatar 2 brings together so many people in theaters, since France also performs by rising to the third global market for the film with 68.2 million dollars. In terms of attendance, it is 5.7 million admissions in 15 days of operation, which already makes it the second most viewed film of the year 2022 just behind Top Gun Maverick and its 6.4 million admissions in total , which he will eventually overtake easily.

In just 15 days, Avatar 2 therefore does better than other blockbusters such as Black Panther Wakanda Forever (803 million), The Minions 2: Once Upon a Time Gru (939 million) or even Doctor Strange in the Multiverse of Madness ( 955 million). We also recall that in 2022, only two other films managed to exceed one billion at the global box office, namely Jurassic World 3 Dominion (The World After) with 1 billion dollars and Top Gun Maverick and its 1 .4 billion and a fan favorite. Where James Cameron’s film is strong is this ability to maintain a high frequency over the weeks, which means that word of mouth works very well and the Christmas holidays push families and spectators to go to cinemas, knowing that many people will see it several times, often to test several different cinematographic experiences (Dolby Cinema, IMAX, 4DS, Screen X).

Despite this mind-blowing performance, Avatar 2 has not yet achieved its only profitability, the film having to make at least 2 billion to earn money. As a reminder, its budget is estimated at 450 million dollars, to which must be added marketing expenses (probably around 100 to 150 million dollars), and all that the distributors and cinema operators in the film will pocket also on their side. If for James Cameron, it is necessary to reach 2 billion, for Variety, the break-even point of the film would be around 1.5 billion in revenue. The truth must lie between the two.

Cinema and Video Games

Cinema and Video Games



jct-tech-game