The biggest innovation that physically came to the table in the iPhone 16 family was the new button called “Camera Control”.
Positioned next to all iPhone 16 models “Camera Control” Apple officially said the following about the camera/shutter button: “Through a meticulous integration of hardware and software, Camera Control makes professional camera systems even more versatile, providing a new and innovative way to quickly turn on the camera, take photos, and start recording video. It features a tactile button that enhances the click experience, a high-sensitivity force sensor that supports a tap gesture, and a capacitive sensor that enables touch interactions. The new camera preview helps users frame and adjust other control options, such as zoom, exposure, or depth of field, to capture stunning photos and videos by swiping across Camera Control. This fall, Camera Control will be updated with a two-stage shutter release that lets you automatically lock focus and exposure with a tap, so you can reframe your shot without losing focus.
iPhone 16 Camera Control in action. pic.twitter.com/fn6W5MPQKn
— Neil Cybart (@neilcybart) September 9, 2024
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Developers will also be able to make Camera Control available in third-party apps like Kino, allowing users to assign focus points and adjust white balance, including different depth-of-field positions within their captured scenes. Camera Control will also offer visual AI features that let users learn about specific objects and places faster than ever before. Coming next year in countries and regions where Apple Intelligence is supported, users will be able to tap and hold Camera Control to see the hours and ratings of a restaurant they pass, add an event to their calendar from a brochure, quickly identify the breed of a dog, and more.
“Camera Control will also serve as a gateway to third-party tools that have expertise in a specific area. For example, users will be able to use Camera Control when they want to search Google to purchase a product or use ChatGPT’s problem-solving capabilities. Users will be able to control when third-party tools are used and what information is shared with those tools.”
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Apple itself says the following about the iPhone 16s: “Apple today announced the iPhone 16 and 16 Plus, featuring a custom-designed A18 chip and new camera features that raise the bar on what iPhone can do. The iPhone 16 series also includes Camera Control, which introduces new ways to interact with the advanced camera system and helps users make the most special moments memorable quickly and easily. The powerful camera system includes a 48MP Fusion camera that offers 2x Telephoto, allowing users to capture macro shots while the new Ultra Wide camera gives users the power of two cameras in one. Next-generation Photographic Styles help users personalize their visuals, and spatial photo and video capture lets users relive precious moments in their lives with stunning depth on Apple Vision Pro. The new A18 chip delivers major improvements in performance and efficiency, enabling demanding AAA games and much longer battery life.”
Apple says the following about the iPhone 16 Pro: “Apple today introduced iPhone 16 Pro and 16 Pro Max, powered by the A18 Pro chip, for larger screen sizes, an all-new Camera Control that gives you easier access to the advanced camera system, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more. Featuring a new 48MP Fusion camera with a faster quad-pixel sensor that lets you record 4K Dolby Vision video at 120 frames per second, these new Pro models deliver the highest combination of resolution and frame rate ever on iPhone.
There are many additional features, including a 48MP Ultra Wide camera with macro for higher-resolution photos, a 5x Telephoto camera on both Pro models, and studio-quality microphones for more lifelike audio recordings. Featuring a larger screen size with the thinnest bezels ever on an Apple product, a lightweight yet durable titanium design, and a huge improvement in battery life, the iPhone 16 Pro Max has the longest battery life ever on an iPhone.