Arla’s popular Bregott butter has been in the fridges for a long time. The packages are well known and are available today in two different sizes, 300 and 600 grams.
Now Arla has decided that Bregott’s packaging will change, for the first time since 1969.
Three new sizes will replace the old ones
Now the old packaging will be replaced with three completely new sizes. The butter packets will start to be sold in 250, 500 and 750 grams, writes The evening paper.
The new packaging is made to match customers’ needs and will go on sale at the beginning of next year.
– The insight was that we needed to broaden our range, says Antoine Riché, marketing manager for shortening and dessert cheese at Arla Foods, to The evening paper.
Here, they want to replace Bregott with Lätta at the school lunch – to save money