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Blueberries, tomatoes, grapes, and a few currants. Contrary to what one might think, it is not the latest fashionable dessert, but the new source of inspiration for social users for their beauty looks. After hot drinks this winter, it’s berries of all kinds that seem to be rain or shine on this spring’s makeup trends, more colorful and vibrant than ever.
There is no longer any doubt: the world of cosmetics, in the broadest sense of the term, is now one with that of food. Not content with turning to healthy food to improve the condition of their skin – something we owe to the advent of holistic beauty – social network users have also been choosing for several months to draw inspiration from the ingredients, foods, and drinks that surround them to create new beauty trends. We have seen this in particular with the latte make-up, focused on a palette made of bronzes, the espresso make-up, focused on full-bodied shades, or the pumpkin spice latte, which focuses on orange and spicy colors from the famous drink of the same name. A phenomenon which emerged at the start of the last school year, and took hold on social networks until the end of winter.
But the sunny days are now back, and with them the idea of a more sparkling and colorful makeup routine. It was enough for social users to turn to a new source of inspiration, much more suited to the season. And these are the berries that they have recently adopted. Blueberries, blackberries, raspberries, blackcurrants, grapes, or even tomatoes: the red, pink, and purple reflections of these small fleshy fruits with seeds and pips are unanimous on social networks, TikTok in the lead. On the Chinese social network, the hashtag #berrymakeup has already reached more than seven million views, that’s saying something!
As for putting it into practice, it is very simple. It’s simply a matter of using a palette inspired by these different berries for the eyes, cheeks, or lips – or even all these parts of the face at the same time. If possible in pastel shades. The objective is to achieve natural and light makeup, with a few touches of color, without excess. A real gourmet beauty look, tangy, but always fresh and luminous, right in line with the inspirations of the season.
This trend is reminiscent of the recent craze for certain fruits – including berries – in the world of beauty. We obviously remember the strawberry make-up, a healthy glow and return from the beach effect, but also the cherry make-up, dominated by red, the tomato girl, inspired by Italy in the 1970s, or even the blueberry milk nails, a manicure in the colors – we understand – of blueberry milk. It now remains to bet on the fruit – or more precisely the berry – which will be at the heart of all attention next summer.