The 2024 winter sales are finally here, and with them thousands of promotions in all departments! The opportunity to treat yourself after the holidays! Here are the high-tech offers not to be missed to get good deals.
[Mis à jour mercredi 10 janvier 2024 à 10 h 00] Here we go again for the sales this winter 2024! For four crazy weeks, from Wednesday January 10 to Tuesday February 6 inclusive, merchants will multiply reductions to attract customers, liquidate their stocks and increase their turnover. For the consumer, it is an opportunity to take advantage of promotions to purchase all kinds of products at a lower cost. On condition, however, that you compare the prices carefully – between stores and with the prices displayed before the operation – and not to hang around, because the real good deals disappear very quickly from the stalls. Some online merchants do not hesitate to highlight products on their site at rock-bottom prices even though they are only available in very limited quantities.
And the least we can say is that we finds very interesting promotions by poking around a little, particularly in high-tech. Computers, smartphones, tablets, televisions, wireless headphones, connected objects, computer components and peripherals, gaming… There is something for all tastes and all budgets. And to save you from scouring the merchant sites looking for “the good deal”, we have selected interesting promotions for you, with real discounts, including on major brands like Apple, Samsung, Xiaomi, LG, Sony, Google, Lenovo, Acer, Asus and others at online retailers (Amazon, Boulanger, Cdiscount, Fnac-Darty, LDLC, Ubaldi, etc.), indicating promotional codes which add additional reductions. Feel free to browse it – and come back to it, as it is regularly updated! – to find good deals!
Which brands are participating in the 2024 winter sales?
Of course, all the major specialists in the online sale of high-tech products participate in the sales, from Amazon to Rakuten, including Fanc-Darty, Cdiscount, Boulanger, Rue du commerce, LDLC or Electro Depot, not to mention all other brands and chains, including hypermarkets. Here are links to directly access the presentation pages of their promotions.
What are the dates for the 2024 winter sales?
In France, sales are strictly regulated by law, in particular for their dates and duration, which are set at the national level. Thus, the 2024 winter sales start this Wednesday, January 10, at 8 a.m., for four weeks – compared to six previously –, i.e. until Tuesday, February 6 at midnight in most French departments and territories. Please note that certain departments as well as overseas territories are subject to staggered dates. Additional markdowns, which in principle correspond to the time when you can get the best deals, generally take place during the second and third week of the sales – but each merchant is free to start them whenever they wish. They should therefore take place on Wednesday January 17, 24 and then January 31.
Unlike previous years, the dates of the 2024 winter sales in the Alpes-Maritimes and the Pyrénées-Orientales will be aligned with the national dates. In Corsica, the sales started on Wednesday January 2 and will close on Tuesday January 29 inclusive. Overseas, with the exception of Mayotte, Martinique and Guyana, whose dates are aligned with those of mainland France, the sales will be held from Saturday January 6 to Friday February 2 in Guadeloupe, from Saturday 4 May to Friday May 31 in Saint-Martin and Saint-Barthélemy, from Wednesday January 17 to Tuesday February 13 in Saint-Pierre-et-Miquelon, as well as from Saturday September 7 to October 4 in Réunion. Note that for the latter, the summer sales will take place before the winter sales: they will be held this year from Saturday February 3 to 1er March included.
Some merchants offer promo codes to further reduce prices or finance future purchases. In general, sales or not, do not hesitate to consult our practical sheet on promo codes to find reduction coupons before making a purchase!
As with every major commercial operation, we have selected a few offers which seem really interesting to us in view of the characteristics and prices usually charged. This selection will evolve over the days and promotions: do not hesitate to come back and consult it regularly to discover new markdowns. And don’t delay in making a decision if a product interests you, because stocks are limited and real good deals disappear very quickly!
Winter sales 2024: computers (PC and Mac)
Winter sales 2024: computer components and peripherals
Winter sales 2024: smartphones
Winter sales 2024: tablets and e-readers
Winter sales 2024: bracelets and connected watches
Winter sales 2024: audio
Winter sales 2024: video
Winter sales 2024: consoles and video games
Winter sales 2024: connected objects
Winter sales 2024: stricter rules to protect consumers
Obviously, all major brands have sales, sometimes associating them with “good deals”, “flash sales” and other promotions which can sow confusion. Retail sites are actively participating in this widespread clearance sale, practicing on practically all their departments, particularly in high-tech. Note also that sales sometimes also apply to reconditioned products, which allows you to make great savings, as we have seen in previous editions.
However, the 2024 winter sales take place in a very specific context. First, they come after four special years, marked by the Covid pandemic which led to changes in behavior with confinements and health measures. Then, between the promotions and special operations which are now multiplying throughout the year, the sales are much less attractive than in the past. Especially since many consumers are wondering about the incentives for overconsumption and impulsive purchasing, favoring eco-responsible actions and durable goods. In addition, with concerns about the international situation, inflation which has been galloping since the start of 2022 and purchasing power which is decreasing as a result, the mood is not one of buying fever, especially after having spent on gifts Christmas… Not to mention that the shortage of electronic components which has marked these last years – even if it tends to be reduced – has seriously limited the “natural” erosion of the prices of high-tech products, which tend to stagnate when they do not increase.
It is above all the general climate which risks changing the situation in this very particular period. We feel a sort of weariness with this excess, unless it is concern about the economic situation? Still, the question will come up again during the winter sales. Some will perhaps have no desire to equip themselves before possible price increases in the coming months, while others will prefer to reserve their savings for other purposes. Especially since numerous increases have already been announced or applied in 2023, whether for fuel, electricity, gas, transport, streaming video services, mobile phone plans or Internet subscriptions. …
In addition, a small “detail” recently changed the situation. Since May 28, 2022, new regulations govern the practices of merchants, in particular for displayed prices, which must no longer refer to inflated and fictitious crossed-out prices (see our article). As consumer associations such as UFC-Que Choisir have already denounced on several occasions, certain merchants did not hesitate to raise their prices a few days or weeks before the sales by aligning them with a “list price” or a “recommended price” which is never used, so as to display an artificially greater discount. This deceptive practice is now strictly prohibited, and that’s good!
Remember that sales can only be applied to products already on sale before the operation, and not to items arrived especially for the occasion. In addition, and contrary to popular belief, discounted devices benefit from the same guarantees as others. As such, they can be repaired in the event of a breakdown but also returned during the withdrawal period if they were purchased remotely, particularly on online sales sites, without having to provide any explanation (see our practical sheet on the right of withdrawal). Details that count on high-tech products…