It is the Stockholm Chamber of Commerce and the arena operator Stockholm live that produced the forecast.
– Taylor Swift attracts visitors from all over the world. When Friends Arena is filled with visitors, it also means significant revenue for hotels, restaurants and shops. Taylor Swift’s visit is therefore a real hit for Stockholm’s economy, says Carl Bergkvist, chief economist at the Stockholm Chamber of Commerce.
Four out of five visitors are expected to be arriving in Stockholm, and come from 130 different countries.
It has been calculated what the staying guests can conceivably consume in connection with the concert. This includes accommodation, restaurant visits, transport and other shopping.
According to those calculations, the expected economic effect will be up to half a billion kroner, more precisely 471,900,000.
In the calculations, the price of the trip and the concert ticket are not included.
Taylor Swifts play in Stockholm on May 17, 18 and 19 at the Friends arena in Solna. A total of 150,000 concertgoers are expected.