Crown Princess Victoria is a real fashion princess, and she cherishes Swedish fashion. She is often seen in domestic design – and it can be about both big brands like & Other Stories, Arket and H&M, but also niche designers like Camilla ThulinDagmar, Filippa K and Ida Sjöstedt.
For Victoria’s little sister the princess Madeleine then it’s more about international luxury – but Victoria also dips her toes there from time to time. In the wardrobe at Haga Castle, dresses hang from Elie Saab, Jenny Packham and Chanel.
Victoria in a dress from Swedish Maxjenny. Image source: Pontus Lundahl/TT Image One of Crown Princess Victoria’s fine dresses. This one from By Malina. She already bought the dress in 2022, but here it was used again this summer. Image source: Magnus Lejhall/TT Bild
When it comes to shoes, Victoria has boots, ballet shoes and heels from, among others, Prada, Yves Saint Laurent and Chanel. Accessories are also not something that Victoria skimps on – reported last year News24 among other things about Victoria’s magnificent gold necklace from Swedish Engelbert, with a price tag of SEK 300,000.
– Still quite powerful. I think it’s a necklace fit for a modern queen, said the jewelry expert Hanna Hellberg to Nyheter24 then.
Crown Princess Victoria’s necklace from Engelbert. Image source: Stella Pictures. Crown Princess Victoria in December 2024 with one of her signature bags, the Saint Laurent Carre Satchel Bag. She has had the bag since 2020. Today it costs around SEK 36,000. Image source: Claudio Bresciani/TT BildVictoria with another favorite bag from Saint Laurent. The model is called Le Maillon Satchel Bag. It costs SEK 30,000 today. Image source: Christine Olsson/TT Bild
Victoria with a handbag from Stella McCartney. Image source: Hanna Franzén/TT Image This is how much Crown Princess Victoria shopped for in 2024
Despite the fact that she has an enviable wardrobe, it was significantly replenished during 2024 – with a whopping 109 new garments. Sarah Williams operates the site UFO No Morewhich focuses on royal fashion. UFO stands in the context for Unidentified Fashion Object, and is a term that court reporters use to refer to designer garments where the creator is unknown. The goal of Williams’ site is to find out what clothes the royals wear, hence “No more”.
Williams’ mapping reveals that Crown Princess Victoria shopped for a breathtaking 938,000 kroner in 2024. Each garment Victoria bought cost an average of 11,400 kroner.
Even though it may sound like a lot, she is still in the lee, compared to other princesses like the princess Charlene of Monaco, Meghan Markle and actually our Swedish princess Sophia who put significantly more on clothes than Victoria.
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