That is why the cult figure is so popular with adults

Bernd the Bread – a grumpy, talking loaf of bread who involuntarily became a cult star. What makes this strange character so fascinating? And why is Bernd still so popular today? We did some research.

Where do you actually know Bernd the Bread from?

Bernd the Bread is an absolute icon on German TV. The talking white loaf of bread originated in the early 2000s on KiKA, and since then it has become an indispensable part of the media world. But adults have also become familiar with the bread over the years: at night, when KiKA is not broadcasting, the bread can be seen on a continuous loop. Bernd the Bread is always in a bad mood and has to live with being held in bizarre places against his will. With his short arms and his constantly grumpy look, Bernd the Bread doesn’t really fit into the happy-pink world of children’s television. But this striking look and depressive nature have earned the TV icon a place in the hearts of fans to this day.

Surprisingly profound: Why do we love Bernd the Bread?

Bernd the Bread has been on TV for almost 25 years – no one would have thought that the unattractive bread would be so successful. But why is the character so popular? One of the reasons is his bad temper: Bernd the Bread is basically not in the mood, is always in a bad mood and would prefer to be left alone. Instead of bottling up his anger, Bernd lets his frustration out bluntly. It’s no wonder that adults in particular can empathize with this anti-attitude towards the world: When work stress or family obligations call, we all feel like Bernd – and just want to get away.

Behind the bad-tempered child character, an unexpectedly profound contrast emerges: In the glittering world of the over-the-top television landscape, Bernd the Bread does not wear a mask, but reveals his stoic resignation with dry humor. Listening to such an absurd character as a loaf of bread philosophize about the burden of human existence is Comedy and social criticism at the same time. In this interview, the bread appears as bad-tempered as ever:

Continued success thanks to the Internet: Bernd das Brot remains a cult icon

Bernd das Brot remains a cult star today, especially thanks to the internet. His clips and memes are eagerly shared on social networks, making him popular with younger generations too. With his humorous and profound sayings, Bernd has gained a loyal fan base online, which ensures that he is not forgotten. Internationally, people are always puzzling over why such a depressed character made it onto children’s television. Gen-Z has also long since discovered bread for themselves:

How to watch Bernd the Bread

If you want to get an idea of ​​Germany’s most depressing bread, you have the chance to do so every day. In the KiKA night loop between 9pm and 6am you can see Bernd the Bread.