For the start of the school year, Vinted and TF1 are teaming up again and selling clothes from several series of the chain on the second-hand platform.
It’s already the second time Vinted and TF1 associate. The second-hand specialist application and the television group are joining forces for the start of the school year by giving new life to the dressing rooms of its series characters and its hit shows.
Buy the clothes of the heroes of tomorrow belongs to us, Here it begins, The mysteries of love or Moms and Famous, it’s possible ! Since August 22, the Lithuanian platform has offered its customers 500 pieces, including clothes, shoes and accessories spotted in the programs of the TF1 group. Until August 26, this is the wardrobe of the series Here it all starts which is available on the account @DressingTF1, then from August 29 to September 4, it will be that of mysteries of lovefollowed by that of tomorrow belongs to us from September 5 to 9 and finally that of Moms and famous from September 12 to 16.
Lola Dubini and Anaïs Grangerac, involved ambassadors
To promote these articles, TF1 relies on two personalities of the group: the singer Lola Dubini and the host Anais Grangerac. They are the ones who will take care of presenting the clothes on TF1’s Vinted account, as well as communication on social networks around this operation. “What’s great is that it really gives a second life to the clothes, and a second life to the memories we have with the clothes. To tell me that someone is going to wear outfits that I wore on TV, I think that’s too great!“, they explain in heart. Especially since in addition to encouraging sustainable consumption, this partnership between Vinted and TF1 is also an opportunity for the two companies to do a good deed since all the revenue generated by sales will be donated to the association The Solidarity Tie whose purpose is to help with professional integration. You know what you have left to do.