495,570 units was a significantly lower figure than the market’s average forecast of 512,277 units, according to the Bloomberg news agency’s compilation.
The stock falls roughly 2 percent in pre-trade on the New York Stock Exchange.
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High and low
In total, the American electric car maker produced 1.77 million cars in 2024, a decrease of 4 percent compared to 2023.
Tesla delivered a total of 1.79 million cars in 2024, a decrease of one percent compared to 2023.
It is the first time in 10 years that the brand’s sales have decreased from year to year.
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Incentives in drives
Tesla has invested heavily in getting as many cars out as possible through a series of incentives in many markets.
In Sweden, for example, Tesla offered zero percent interest.
At the beginning of 2024, Elon Musk stated that increased competition and reduced demand would cause it for the brand during the year.
Even the popular Cybertruck and the bestseller Model Y failed to increase overall sales.
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