Tencent and the Guillemot family are considering options to purchase Ubisoft. What is planned for the future of the company?
Tencent and the Guillemot family may be considering purchasing Ubisoft. Having lost more than half of its market value, Ubisoft has been going through a difficult process lately. The Guillemot family, founder of Chinese technology giant Tencent and Ubisoft, are working on strategic options to shape the future of the company.
What Do Tencent and Guillemot Family Think About Acquiring Ubisoft?
According to Bloomberg, Tencent and Guillemot Brothers Ltd. are in talks with advisors to stabilize Ubisoft and increase the company’s value. One option being discussed is to take Ubisoft out to the private sector. The company’s shares have lost 54% of their value this year, reducing its market value to approximately $1.5 billion. Tencent currently owns a 9.2% stake in Ubisoft, while the Guillemot family controls 20.5%.
This year, especially Assassin’s Creed Shadows With the game’s delays and weaker-than-expected sales, Ubisoft’s situation has become even more difficult. The company has been trying to get rid of the production difficulties brought about by the pandemic period for the last few years. However, this ongoing process has caused significant delays in the company’s release of new games.
Tencent and the Guillemot family are considering a number of possibilities for the future of Ubisoft. Privatization of the company or sale to a strategic investor are among these options. In particular, there is talk of Tencent increasing its stake in Ubisoft and gaining more say in the company. However, analysts note that Tencent’s influence on Ubisoft is currently limited.