Teknosa, the leading brand of technology retailing and e-commerce in Turkey, achieved a successful performance in 2021 as a result of its breakthroughs in digitalization and excellent customer experience in all channels, with the vision of Teknosa of the New Generation. Implementing many innovations in order to present all the technology-related needs of its customers with the best experience, Teknosa maintained its steady growth every quarter. As of the end of the year, Teknosa increased its turnover to 7.5 billion TL and its net profit to 131.5 million TL, with a 34 percent growth compared to the previous year. Thus, Teknosa achieved a growth above the sector in 2021 as well. In 2021, a turnover of 1.1 billion TL was achieved in e-commerce, and the share of online sales in retail turnover was 15.3 percent.
Teknosa, which introduced the market place, which it started to work on last year, which is the first in its sector in Turkey with its technology expertise and holistic experience, in February 2022, will continue its steady growth with a strong investment plan of 169 million TL this year.
“WE WILL BE THE LEADERS IN STRONG TRANSFORMATION IN INVESTMENT”
Evaluating the financial performance of the company, Teknosa Chairman of the Board Hakan Timur stated that they created a Teknosa with a permanent and sustainable growth model with the moves of digitalization and transformation and said:
“We are steadily increasing our success rate with our agile organizational structure, strong multi-channel model and data analytics capabilities. We continued our healthy growth in 2021, where we did not slow down in investments. I would like to express my gratitude to our employees, stakeholders and customers who trust us, for making us the technology address of Turkey. In 2022, we will focus on sustainable growth by improving our current business, expanding our sphere of influence and transforming our business, and we will shape our investments accordingly. This year, we are planning a strong investment of 169 million TL, which is approximately 2.5 times the 70 million TL investment we made last year. While maximizing the current performance of our company, we will focus on transformation projects that will add value to our business in the future, investments in technology and human resources. As part of our strategy to offer a phygital experience in our stores and online channels, we aim to offer all products and services in the technology ecosystem to our customers in our marketplace, which is the first in its sector, with Teknosa assurance. We will continue to be ‘strong in investment, pioneer in transformation’ and decisively take the steps that will carry Teknosa forward.”
“WE ARE TURNING INTO A DIGITAL PLATFORM WITH STORES”
Teknosa General Manager Sitare Sezgin stated that in 2021, when they focused on digitalization investments with a holistic and strong customer experience understanding in all channels, they both achieved a stable performance and made an important progress in customer satisfaction. Sezgin said:
“Customer experience, digitalization and sustainability are at the core of our strategic roadmap. In this context, in 2021, we continued our developments that will increase the excellent customer experience by offering innovative services to our consumers, regardless of the online-offline channel separation in the store, website and mobile application. With our data analytics capabilities, we focused on understanding the needs of our customers, mapping their experiences and making a difference in customer relationship management. We launched our new loyalty program TeknoClub, which we designed within this framework, and offered privileges to our customers who are members of the system according to their shopping tendencies. With the vision of Teknosa of the New Generation, we are taking a strong step in transforming into a strong digital platform with stores and human resources. In parallel with Teknosa’s expertise, we designed our marketplace in a way that specializes in technology and addresses all technology needs of consumers in the most comprehensive way. We will continue to create more value, primarily for our customers and our entire ecosystem, with the steps we will take to further strengthen the marketplace transformation, service development, and customer experience across all channels.”