Since March, Taylor Swift has been on the biggest concert tour of her career. In three hour shows leads the American singer through all chapters of her work and ensures sold-out stadiums. The concert film Taylor Swift: The Eras Tour is set to continue the success on the big screen.
And the cinema competition takes flight…
3 films already postponed: Taylor Swift is shaking up the cinema landscape with The Eras Tour
Taylor Swift: The Eras Tour will start in cinemas in the USA in mid-October 2023 and has already broken several box office records: Within three hours, the film pulverized the advance booking figures of the cinema chain AMC, as Variety reports. Where the previous record holder Spider-Man: No Way Home was able to bring in 16 million US dollars on the first day of pre-sales, The Eras Tours comes up $26 million.
The numbers are even more impressive when we look at the first 24 hours of advance bookings at the three major American cinema chains AMC, Regal and Cinemark. This is where The Eras Tour comes in $37 million. That’s almost double the previous leader, Star Wars 7: The Force Awakens, which sold for $20 million in advance in 2015, Deadline reports.
Watch the Taylor Swift: The Eras Tour trailer below:
Taylor Swift: The Eras Tour – Trailer (English) HD
Based on those numbers, The Eras Tour could start on its opening weekend $70 million raking in more than most concert films make at the box office in their entire run. By way of comparison, Justin Bieber 3D – Never Say Never, the highest-grossing concert film in the United States to date, has made a total of $73 million in the 13 weeks it has been in cinemas.
The Eras Tour: Taylor Swift starts a cinema revolution with her new concert film
Those are incredible numbers, especially for a film that was announced less than a week ago. Instantly, The Eras Tour is breaking cinematic records usually only matched by franchises like Marvel and Star Wars. No wonder the competition clears the field. Three films have already been postponed in the US: The Exorcist: Confession, What Happens Later and Ordinary Angels. They’re escaping the Taylor Swift film period and looking for new starting dates.
Aside from the gigantic success, Swift’s new concert film is remarkable for a completely different reason: it is coming to the cinema as part of a deal that avoids established studios such as Warner, Disney and Co. Despite pitching the project to various studios, Swift decided after disappointing discussions to produce the film fund independently and to produce.
Taylor Swift: The Eras Tour
Hollywood insider Matthew Belloni writes in his newsletter at Puck that The Eras Tour has a budget of 10 to 20 million US dollars and was created without studio involvement. AMC now acts as both distributor and exhibitor. There is no traditional middleman, the studio groundbreaking case in the current cinema landscape, which could serve as a model for many other productions.
With The Eras Tour, Taylor Swift could usher in a new era of concert film in cinemas
At a time when screenwriters and actors are on strike because studios don’t adequately compensate them, Taylor Swift stirs up even more dust and shows that box office records can be broken entirely without the extended arm of a studio. It’s amazing that no studio seems to have seen the huge potential that lies dormant in The Era’s tour.
Concert films took place in previous years mainly in the streaming area instead of. Amazon brought Kendrick Lamar’s The Big Steppers Tour into the living room, while Netflix scored with Ariana Grande and Disney+ with Billie Eilish. Swift herself has multiple streaming releases under her belt: two projects on Netflix (Reputation, Miss Americana) and three on Disney+ (City of Lover, Folklore).
Taylor Swift: The Eras Tour
However, the already overwhelming success of The Eras Tour shows that concert films clearly more than a nice bonus in the streaming age are. Every studio should actually be lining up to secure such a film, especially when blockbusters like Dune: Part Two are being pushed back to next year due to the strike, leaving big gaps in the cinema schedule.
Swift guarantees theaters on The Eras Tour an exclusive 13-week run before streaming can begin. In addition, there will be another 13 weeks in which the film can be shown if demand persists. this is a big one Encouragement to the cinema experience – and it doesn’t come from just anywhere. After making music videos and short films, Swift is currently planning her directorial debut on a feature film in cinemas.
When does Taylor Swift: The Eras Tour hit theaters?
From the October 13, 2023 Taylor Swift: The Eras Tour is in cinemas in the United States. It is not yet clear when and how the film will come to Germany. Last but not least, the local concerts of the Eras Tour are still to come. These will not take place until next summer in Hamburg, Gelsenkirchen and Munich.