Tariff Threat: Owner of Brantford Hockey Stick Factory Says Businesses, Consumers Must Support the Home Team

W. GRAEME ROUSTAN IS TOKING HIS BEST SHOT AT Countering The Threat of Potential Trump Tariffs, But the Owner of the Country’s Last Major Hockey Stick Manufacturing Facility Says It Needs to Be A Team Effort.

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Heritage Hockey Sticks, Which Had Been Supporting Canada’s National Pastime Sentime 1887 – 30 Years Before the Formation of the National Hockey League – Was Floundering when Roustan Bough the Company. In 2020, he moved it from Hespeler, have. To Brantford, Birthplace of Hockey Legend Wayne Gretzky and Home of Walter, The World’s Most Famous Hockey Dad.

Since then, Roustan hockey ltd. has been turning out about 400,000 hockey sticks a year from its 65,000-square-foot Brantford Plant, Half of them Sold to Canadian Tire the Store’s Sherwood Brand.

The Company also Makes Hockey Sticks For Its Own Brands, Christian and Northland, for which Gretzky is Roustan’s Marketing Partner. They are teammates with the goal of making the sport more affordable for families.

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The Northland Old-School Wood Sticks, Which Are Stamped With Gretzky’s Name and “Made in Brantford, Ontario,” Sell for a fraction of the cost of a composite stick. The Company also Makes Composite, Injected Blade and Street Hockey Sticks.

But Roustan Said Just The Threat of Us President Donald Trump’s Stated Plan to Hit Canada and Mexico With 25 Per Cent Across-The Board Duties is Hurting His Company.

“Half of our business is exported to the USA, so tariffs are a serious problem,” he said. “My Compaetitors are in asia and if i have to pay a 25 per hundred tariff and china only country a 10 per hundred tariff, it could mean that our 187-year-oar business and Canada’s Last hockey Stick Factory WOULD COME TO AN ABRUP END . “

Roustan Also Owns Scarborough-Based McKenney Hockey and McKenney Lacrosse, Which Make Equipment for Both Sports, Half of which is exported to the Us, and the hockey News, an Almost 80-Year-Oold Print Publication with “Hundreds of Thousands” Shipped annually to Americans, Which Make Up Half of its Subscriber Base.

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Roustan, A Hockey Business Magnate Whose Resume Includes Acquiring Bauer Hockey from Nike in 2008, Says He made His Fortune by Taking that Company Public Before Leaving in 2011.

Now Roustan is Calling Out Bauer and CCM, the Country’s Biggest Hockey Brands, For Not Investing Their Substantial Annual Profit in Domestically Made Products, INSTEAD Manufacturing its Sticks, Skates and Other Equipment in Asia.

“It’s shameful to not to have a made-in-Canada Program,” He Said. “I’m not Against Buying Products from China. I’m just asking for some balance. We don’t want someone on the other side of the World Determining How Much We Pay for A Hockey Stick. ”

Also Key to Keeping Roustan Hockey Ltd. Alive, Said Its Owner, is continuing support from Canadian Tire and the Company’s Policy to Source Products from Canada Whenever Possible – Homegrown Ties that Are Becoming Increasingly Important to Shoppers.

When It Comes To Buying Hockey Sticks, Roustan Said It’s Easy for Consumers to Determine What’s Manufactured at Home.

“Flip it over and see where it’s made. If you can get find anything that says made in Canada, Ask the Manager why not and when they’ll be getting it.

“Canadian Business Leaders, Politicians and Consumers All Have Roles to Play If they want to keep the Legacy of Making Hockey Equipment in Canada. These are important companies to our culture. If not, Tariffs Will Kill Canada’s Last and Only Hockey Stick Factory and Once It’s Gone It Will Never Come Back.

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