Taking advantage of the place released by C8, Lidl is now launching its own TV channel on TNT. An original experience, but limited, which also allows Cyril Hanouna to make a comeback in a brand new program.
You will have noticed if you have been a phone: since March 1, 2025, two TV channels have disappeared from TNT. Indeed, following a very controversial decision of the Arcom, the authority for regulating audiovisual and digital communication, C8 and NRJ12 no longer have a dissemination authorization on French television (see our article). A disappearance that has saddened many viewers, and which smoothed two empty channels while waiting for the arrival of new channels in a few months.
And rather than leaving these frequencies empty in the meantime, the Arcom had the idea of taking advantage of them to try an experiment by granting an authorization for temporary dissemination to an unexpected actor: Lidl. As of this Tuesday, April 1, at 8 p.m. Tuesday, at 8 p.m., until June 6, the date of a renumotation and the arrival of a new channel, the channel 8 previously occupied by C8 will thus host a TV channel entirely operated by the distribution specialist, and simply baptized Lidl TV.
Lidl has not yet unveiled the details of its programming. But the brand has promised to deal with themes dear to its values and activities with in particular emissions devoted to cooking and DIY, two of its flagship shelves. Without hoping to see a new Top chef or a modernized derivative of D&COyou can expect to find practical vocation emissions, with cooking recipes or tutorials to handle device such as the famous kitchen gentleman or tools for various works. It is also rumored that recent advertising for Parkside, Lidl’s DIY brand, which reveals Arnold Schwarzenegger could have a surprising variation…
“Schwarzy”, however, would not be the only star on Lidl TV: the chain would indeed be offered the services of a real monster on French TV, namely Cyril Hanouna. And for good reason, since the end of C8 and after continuing a few days his flagship program, TPMP, on digital channels before interrupting him, the host in search of viewers and debates would have agreed to present a new program while waiting to arrive on W9 soon. Here again, nothing has filtered on its content, but several sources indicate that it would be a daily program live and in public oriented on consumption, with witnesses, chroniclers, experts, and, of course, scandals and controversies. A kind of Not touch my shopping, in short.
In another register, Lidl hopes to extend the link established with its customers through its Lidl Plus app. And in a “360” approach including digital technology, the channel will offer games to win gifts and reduction vouchers via its loyalty program undoubted The right price On M6 or The Bigdil On RMC Story, two programs that are very successful today. However, nothing is known about other programs, of the film or series type, even if some treacherous languages have maliciously mentioned the replay of Inspector Derrickthis great classic of German TV, due to the origins of Lidl.
Lidl TV will not be the only TV channel operated by a specialist in large distribution: Michel Édouard Leclerc, patron of hypermarkets of the same name, is also preparing to get started on TNT with a channel entitled Télé Leclerc which will take the place left vacant by NRJ12. The very media billionaire Breton would not have appreciated seeing his German competitor landed on French waves and he would have quickly mobilized his troops and his supports to apply to the Arcom and recover a free frequency. On the other hand, Action, who had also been a candidate, was dismissed by the authority which did not follow up on his project.
If we cannot obviously not predict the future of these new generation channels at the end of this experience, it is necessary to judge on piece to see if the concept takes with the public. Come this evening at 8 p.m. on TNT canal 8 and Internet box TV channels for the launch of Lidl TV!