Tag: Djerf
Matilda Djerf on the criticism: Haven’t always understood that I’m a leader
The couple Matilda Djerf and Rasmus Johansson together own 90 percent of Djerf Avenue. They say they started working on the work environment problems in the spring of 2024. Then…
Matilda Djerf apologizes after the testimonies
In an investigation by Aftonbladet, several former and current employees of Djerf Avenue came forward and described a workplace where public scolding, bullying and a culture of favoritism were commonplace.…
Toilet outside the Djerf office: "Wanted to go viral"
▸ Reactions have been strong following the disclosure of misconduct at Djerf Avenue’s headquarters. During Monday, a video was spread where a toilet was placed outside Djerf Avenue’s office in…
The Swedish celebrities who openly mock Mathilda Djerf
On Thursday, August 12, 2024, Aftonbladet released a review in which more than a dozen employees were interviewed at Matilda Djerfs company Djerf Avenue. The company has marketed itself as…
Matilda Djerf speaks out – responds publicly to the criticism
This week, Aftonbladet published a major review that reveals how the influencer, fashion profile and business leader Matilda Djerf bullied, favored and psychologically terrorized his staff at Djerf Avenue. That…
Employees, turnover and Matilda Djerf
When was Djerf Avenue founded? The company Djerf Avenue was founded in 2019 by Matilda Djerf and the boyfriend Rasmus Johansson. What is Matilda Djerf’s role in Djerf Avenue? Matilda…