Tag: advertising
Advertising in strong recovery in February: radio, press and cinema are running
(Tiper Stock Exchange) – Very positive February for advertising investments in Italy, which score a +3.9%bringing the advertising revenue of first two months of the year at +3%. This is…
With the war of the major pay platforms, 2023 could mark the advent of FAST TV, free streaming television supported by advertising. An economic model that should appeal to many users.
With the war of the major pay platforms, 2023 could mark the advent of FAST TV, free streaming television supported by advertising. An economic model that should appeal to many…
Franchise and advertising: why we should no longer say “biodegradable” or “recyclable”
While your posters, flyers and other advertisements can add value to your environmental efforts, they should not fall into the misuse of the green argument. Forget your “Good for nature”…
when you can “be disabled and work in advertising”
Within Atypic, we shake up the codes. This one-of-a-kind advertising agency is set up in an Establishment or work assistance service (Esat) in Hauts-de-Seine. Here, independent advertisers and employees with…
Social networks: some health professionals at the limit of advertising
News Published on 03/10/2023 at 11:16 a.m. Updated 03/10/2023 at 11:16 a.m. Reading 2 mins. in collaboration with Dr Gérald Kierzek (Medical Director of Doctissimo) Social networks are not only…
AI, targeting and competition… How the online advertising business is changing
The popcorn is lightly caramelized and ready to eat. In the middle of the screen: the future of the main characters of the Internet, Google and Meta, the vast majority…
Victims of the Ukrainian war were lured in UNHCR’s advertising
In pictures and clips on social media, the UN refugee agency UNHCR talks about people they have helped inside Ukraine. But Kalla fakta can now show several cases where vulnerable…
European TLCs create equal JV to compete with big tech on advertising
(Tiper Stock Exchange) – Deutsche Telekom, Orange, Telephone And Vodafone Groupafter receiving the green light from the EU Antitrust, have announced that they will form a joint venture for implementing…
When the Persian Gulf countries use cycling as an advertising poster
Cycling events in the Gulf countries have been part of the world calendar for a decade. If Qatar has used the “little queen” to make “soft power”, Saudi Arabia, the…