On Facebook, Systembolaget has close to 90,000 likes and is updated regularly with everything from information about the stores’ opening hours to tips on drinks that go with particular ingredients or dishes.
And now the company has shared an image that has led to both laughter and praise.
That is why there is a 20-year age limit at Systembolaget and an 18-year age limit at the pub
Systembolaget: “We never skip leg(g) day”
More specifically, Systembolaget has published an image of a store employee, wearing the classic uniform, but with clipped legs from what appears to be a body builder.
“We never skip leg(g) day”, it says in the picture, while writing the following in the post:
“We want to send a big thank you to you who show respect when shopping with us and are under the age of 25!”
“That was bloody fun”
The comments section of the post, which at the time of writing has over 2,300 likes, is now filled with people tagging friends, praising the resourcefulness of the post, or simply just enjoying it.
This is how some of them write:
“Fucking humor!!!”
“As a person with a background in the advertising industry, you feel a little extra good when you see something good and resourceful for once. Kudos to your agency!”
“Ok that was bloody fun!”
“OHHHHHHHHH GOLD.”
“Whoever made this commercial is a genius.”
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Photo: Screenshot/Facebook/Systembolaget
Others continue the joke:
“Humor at its lowest level.”
“Leg-endarian advertising.”
“You’re not going to get away with that.”
Photo: Screenshot/Facebook/Systembolaget
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