In the latest commercial, the character Ica-Stina says goodbye to her workmates to embark on an indefinite journey. And with that, Suzanne Reuter disappears from the advertising concept she has been part of since 2021.
But the commercial continues:
“After just over three years, Suzanne has now decided that it is time for her to do other things than portraying Ica-Stina. We wish her the best of luck and our work to develop the Ica soap continues,” says Fredrik Kullberg, marketing manager at Ica Sweden to Hänt.