(Tiper Stock Exchange) – Attilio LombardiFounder of Ital Communications SBa communication and media relations company also involved in the publishing sector, spoke at theevent “Two Points” by Touchpoint Magazine to talk about communication And sustainability. Environmental and social challenges, according to Lombardi, are strategic and constitute an engine of growth that generates value in the long term and sustainability is not only an ethical question, but a strategic theme connected to daily action.
Among the various topics, there was talk of the different “size” of sustainability and what role the world of communication can play in promoting sustainable and inclusive development. “Being sustainable, in our field, means being transparent And consistent with its own values, in order to establish a relationship of trust with customers and stakeholders”, said Lombardi. “I also believe that it is not only important to communicate the aspects related to sustainability, but a further effort is needed which is to create culture on the subject, as it represents a great opportunity for growth”.
Ital Communications SB took care of the communication as press office of theEarth Day 2023the 53rd World Earth Day, established by the United Nations in 1970 for the protection of the environment, held in Rome and nationally with over 600 events scattered throughout the country. “We felt like we were at the forefront of this fight for the ‘green revolution’ which has repercussions on the health of future generations”, explained the Founder of Ital Communications SB. “Preserving our planet is now a categorical imperative and the fight against climate change is a I commit for everyone. It is a challenge that concerns both adults and young people”. A very articulated event to tell, but “the key was the usual one: to make it attractive for the average and for thepublic opinion the news to communicate. We always do it effectively and creatively, making the contents we create understandable to everyone; this is one of ours rules for clear and transparent communication”.
Ital Communications has recently become a Benefit Company, a model of company which, in addition to the purpose of generating useful in carrying out a business activity, they pursue one or more purposes of common benefit and operate in a responsible, sustainable and transparent way towards people, communities, territories and the environment. According to Attilio Lombardi “every company must be proactive in demonstrating responsibility social And environmental. In fact, the competitiveness and seriousness of a company are also demonstrated in this field”.