In order to get them reimbursed, or at least more, and therefore to keep more profit, they will ask higher prices for their products. Earlier this year, this already led to quarrels between suppliers and supermarkets. One asks for higher prices, the other does not want to pay. Schreijer: “As a result, there will be further austerity in the range. As a customer, you can choose not from, for example, five, but three products.”
Supermarket expert Rabobank: ‘Prices will rise even more in 2023’
