The family business Polarbröd has been around for five generations is today one of Sweden’s largest bread producers.
2023 had sales of SEK 1.3 billion within the Group, according to its own website.
One of Polarbröd’s most well -known bread varieties is the rye cake, which is also used to make their popular polar clip.
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Strong reactions to Polarbröd’s clip
On its tiktok, Polarbröd has shared a video from within the factory. Here, customers can get the production of the polar clips very close – and the reactions did not wait.
In the clip you can see how the butter is branched on each bread slice of mechanical, but that the cheese slices are applied by hand. This caused several customers to react, because it was not so they thought it works.
This is how it sounds in the comments field:
“Sick you put on the cheese by hand anyway”
“Want the job where you put on the cheese thanks”
“I think you should have round cheeses that match the size of the bread !!”
“Is the cheese on by hand ????”
“Had not been able to put on the cheese”
Polarbröd’s CEO answers: “Unfortunately not …”
The commitment to how to put the cheese on the polar clamp was intercepted by Polarbröd’s CEO Karin Bodinwho gave answers to the followers’ thoughts in a separate, follow -up video:
“We have been asked if you can work as a cheese pacifier with us and unfortunately it is not possible, we have a rotating schedule in our Landbardshus,” she says in the clip
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