Ica has been both praised and hated for her inventive videos on Instagram.
News24 have previously written about a post that was posted on Valentine’s Day, which was a success to say the least.
Here you can read Ica’s advertising makes customers lose it: “What’s going on?”
Ica tries Onigiri
In a new advertisement on Instagram, Ica Onigiri, which has started to be sold in some stores, is being tested:
“YOUR WISH IS OUR TEAM. Wish wish came with an instruction manual on how to just open it. But all’s well, all’s well. Have you tried onigiri?”
Customers mock ICA staff after the new venture
“Who is she?”
Ica’s test was met with mixed reactions from followers.
Some love that Ica has tapped into the viral trend of ASMR, that is, making sounds that viewers enjoy hearing.
“Heard worse ASMR but this was the best”
“oh wow who is she and what is she going to try next??”
“Love the ‘mmmh’ moan”
Screenshot: instagram.com/icasverige”Never want to visit Ica again”
But far from everyone is convinced, and seems to never want to see an ASMR again.
“I hate you for this damn commercial”
“Still interesting how different people react to this. I get anxiety and want to scream out loud”
“This ad makes me not want to visit a @icasverige store ever again!”
This is how big hidden profits your Ica store makes: “Totally legal, but”
Screenshot: instagram.com/icasverige Screenshot: instagram.com/icasverige
This is how you get a free cake from Ica on your birthday – a trick many miss