Strawberry shortage in midsummer – the seller: “It will not be a cheap year”

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Cold weather and rain in many places have meant that the long-awaited Swedish strawberries can become a scarce commodity in midsummer. The sales manager at Hebe Frukt & Grönt in Gothenburg, Magnus Sundén, says that they “searched with lights and lanterns” for Swedish strawberries to meet the demand in the stores. He warns that the Swedish strawberries that are available can be unusually expensive this year. See what happens to the Swedish strawberries this summer in the player above.

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