The Swedish snus company XQS International AB advertised its tobacco-free white snus in a shopping center and on a building facade in Karlstad. But the Swedish Consumer Agency is critical of the placement of the advertising.
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May not encourage the use of nicotine products
According to the notification which News24 taken note of, the Swedish Consumer Agency considers the advertising to be “intrusive and solicitous”, something that there are rules about regarding tobacco-free nicotine products.
The snuff company is now forced to report to the Swedish Consumer Agency what measures will be taken after this.
The requirement for special moderation means that the advertising must not be “intrusive, soliciting or soliciting the use of nicotine products.” Factors such as placement of the advertisement also come into play there.
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The Swedish Consumer Agency: “Dominant elements in the environment”
According to the Swedish Consumer Agency, the advertising in this case constitutes a “dominant element in the environment”, which is contrary to the special moderation to be achieved.
Nyheter24 has seen images of the advertisement that were used as a basis in the Consumer Agency’s notification. One of the billboards in question is located in a shopping centre.
Photo: Swedish Consumer Agency.
The other advertising sign is digital and located on a house facade.
Photo: Swedish Consumer Agency.
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