One of Turkey’s most popular brands Starbucksswitched to the electronic price tag in the rain of hikes.
Starbucks in this respect Securitas Technology worked with. The official statement made within the scope of electronic price tag conversion was as follows:brought together by Securitas Technology with the Turkish market. Electronic Price Label (ESL), It allows all prices to change in seconds with just a few keystrokes from the center. This accelerates the process of changing labels, which causes loss of time and additional costs in daily operations, while increasing efficiency in retail stores. While the solution is heavily preferred by the retail industry due to its many advantages, Starbucks Turkey has recently joined the companies that use Electronic Price Tags.” Pelin Yelkencioğlu, Marketing Director of Securitas Technology Türkiyeabout this step “We offer retailers in Turkey a solution that allows remote price updates at lightning speed, ensures precise price matching between the label and the cash register, emphasizes promotions and realizes a more vivid product display” said.
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According to the statement, the Electronic Price Tag minimizes human errors thanks to centralized management. The solution can be used for price updates as well as promotional campaigns. According to the company’s statement, the new generation Electronic Price Tag has a 15-year battery life with its technological design. The process of matching the label to the barcode takes a maximum of 20 seconds and can update 60,000 labels in about an hour. The new solution, which has a monolithic design that reduces power consumption, can adapt to different temperatures as it is designed at IP68 protection level, and makes a difference with its water and dust resistant structure. The product, which is only 7.8 mm thick, takes shelf aesthetics to a new level with its elegant appearance.