Spotify has released its financial report for the last quarter of 2022. Spotify, in total by the beginning of 2023 250 Million premium He broke a record by reaching subscribers.
Monthly number of active users reached 489 million reached. In the last quarter of 2022, 33 million people switched to premium subscription, a record increase compared to previous periods. Spotify announced in its statements that they expected an increase in this direction. After the success in 2022, more revenue will be generated from Spotify ads this year. As a result, there will be an increase in the number of employees.
Total revenue for 2022 was €3.2 billion, up 18%. €2.7 billion of this figure came from premium subscriptions. One of the biggest factors in this increase in revenue was the entry into the podcast business.
Spotify predicts that the total number of users will reach 500 million by March. It is estimated that 207 million of these users will be premium users.
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