The most important name in the online music market Spotify, Turkey hiked subscription prices. Prices went up a little more.
Due to the serious depreciation of the Turkish Lira in the last period, Spotify, He went to update the subscription prices in Turkey and has increased. In this context, 17.99 TL per month previously “Individual” subscription package 20.99 TLwas taken out. Monthly, which was previously 23.99 TL “duo” Now for the package 27.99 TL must be given. Monthly, which was previously 29.99 TL “Family” package 34.99 TLIt’s out to . Student package from 8.99 TL 10.49 TL‘eat removed.
The e-mail from the company on the subject was as follows: “From August 1, 2022, we are increasing the price of the Premium Personal plan so that we can continue to innovate and invest to bring you the best experience with new content and features to enjoy. The new price of the Premium Individual plan, which was previously TL 17.99 per month, will be TL 20.99 per month. As a Premium Individual member, you will be able to enjoy the current price for 60 days. So, the new price is for you It will be effective from the invoice date in October.”
Spotify’s biggest competitor in Turkey Apple Music He had also seen a raise in the past months. For Music, previously at least monthly 13.99 TL had to be given. Price if you are a student 6.99 TLmonthly, falling to 20.99 TLA family package was also offered. Then the student package monthly 9.99 TL level up. Regular individual subscription monthly 19.99 TL it happened. The family package is monthly. 29.99 TLrose to .
Spotify before that, it was on the agenda with current subscription figures. Firm at the end of 2021 more than 180 million reached the paid subscriber. The number of monthly active users of the company of 406 million was on it. Service total in the first quarter of 2022 182 million reached paid subscribers. The number of monthly active users of the company in the first quarter of 2022 to 422 million up to it.
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In the second quarter results of 2022 announced last week, 188 million It was reported that the paid subscriber was reached. If the total number of users 433 million level has been reached. Constantly increasing the number of its subscribers, the company has difficulties in turning it into a profit. The company still continues on its way with a very serious loss.
According to the Midia Research research shared in the past months, the online music service is the market leader, with a market share of 31 percent in the second quarter of 2021. Spotify had happened. Second place with 15% market share Apple Music had taken place. It ranks third with a market share of 13 percent. Amazon Music and Tencent Music had shared. With an 8 percent market share in the rest of the list YouTube Music While we come across it, other names are not well known in the field. NetEase, Deezer and Yandex was listed as