Spotify and FC Barcelonaannounced a four-year partnership starting July 2022. The music platform will put their logos on the men’s and women’s team match jerseys as well as training jerseys. The Catalan team also renamed their stadium as part of the sponsorship. “Spotify Camp Nou” is changing.
Chief Freemium Business Officer of the Swedish company Alex NorstromAccording to , the reason for this partnership is “very simple” – it’s about connecting fans with artists of all kinds. “Barcelona fans and audiophiles on Spotify will come together to form a massive, globally connected community that connects the worlds of music and football.” said.
This string of words means nothing beyond marketing talk, but Spotify also “a new platform for the artist to interact with Barcelona’s global fan community” promised.
Simply put, Spotifyis betting on Barcelona’s games that attract a huge worldwide audience and this will help further increase brand awareness. Displayed next to the pitch, the digital ad will showcase relevant geo-targeted artists – users in Europe can see an artist, while viewers in India can be presented with a different, locally relevant message.
Financial details have not been disclosed by either party, but FC Barcelona is a public company, so the number will eventually be released when the team releases their financial results.