From companies that produce high-end audio technologies Bang & Olufsen, motorsport pioneer Ferrari is signing a new collection with.
According to the official statement, this collection highlights Bang & Olufsen’s aluminum excellence, with the redesign of a range of headphones and speakers such as the Beosound 2 home speaker, Beoplay H95 headphones, Beoplay EX in-ear headphones and the portable speaker Beosound Explore. celebrates both brands’ passion for aesthetics, power and precision. All these products are the signature of the Ferrari brand. with a striking shade of red It integrates. Bang & Olufsen CEO Kristian Teär states that he is excited about this collaboration and adds: “This collection is a combination of top performance, elegant aesthetics and meticulous craftsmanship. “The unique heritage of both brands makes this collaboration unforgettable.” The following is also stated about the partnership: “Both brands have been at the forefront of innovation for more than half a century. Bang & Olufsen has been shaping the global audiovisual scene since 1925, while Ferrari has been disrupting the automotive industry since 1947. More than 150 years of innovations in total from both brands are poured into this collaboration. Christoffer Poulsen, Senior Vice President of Business Development and Strategic Partnerships at Bang & Olufsen, states that the collection is a departure from the brand’s traditional approach: “This collection is different. They are a piece of expression. “Like supercars, they show up and make themselves known wherever they are.” Each of the products in the collection is anodized in Ferrari’s iconic red and completed with Bang & Olufsen and Ferrari’s logo.