Sony wants to create a ‘Nike’ effect in PC player hardware with the statements it made after the Inzone hardware it announced for PC gamers.
As we have informed you before, Sony announced its new player monitor and headset under the Inzone brand. With the INZONE m9 monitor, which is fully compatible with the HDR-enabled PS5, and its new headset called INZONE H9, Sony is now making significant new statements, focusing on PC gaming hardware. It seems that the company “wants to be Nike” in the field of PC gaming hardware.
Sony wants to be like “Nike” in PC gaming hardware
If we open this further, Kazuo Kii, Sony’s Chief Executive Officer, can say that the company wants to appeal to eSports professionals in the field of gaming equipment. Just as Nike puts out products for athletes, they aim to meet the needs of the best players. this much In an interview with Nikkei Asia they express it clearly.
INZONE equipment, which they started to develop before the pandemic, has been actively developed for three years. The main target audience of the INZONE brand will be “Hardcore computer gamers”. When asked about these market targets, Kazuo Kii replied:
“We’ll start at the top and find out what the best eSports players want. The vision we had in mind could be thought of as Mizuno and Nike making shoes for athletes. In eSports, you can win cash prizes. If a monitor’s response time is even a bit delayed, you lose. Sony products, He will not fail the people who participated in these difficult wars.”
At the same time, when asked if they think the company is a little late with their gaming equipment, they say that it is not yet a dominant leader in this industry and this is a good opportunity for them. Another crucial statement made was the question of whether the PC and PlayStation would conflict with these gaming hardware.
“Sony Interactive Entertainment, who oversaw PlayStation during the development of INZONE, taught us a lot about the game. Inzone is aimed at hardcore PC gamers, not PlayStation users. There is compatibility between the two sides, seventy percent of PC gamers also play on PlayStation and other consoles. Sony isn’t fixed on PlayStation, either. We share the same view about the future.”
It seems that both Sony and their brands Inzone started to focus on the PC platform rather than the console. In other words, we can say that console manufacturers finally understood the power and value of the PC platform.