The entrance of the Las Vegas Convention Center, where CES, the world’s largest IT and home appliance exhibition, was held from January 5 to 8. ⓒXinhua If someone asks, “What was the most impressive scene at ‘CES 2023’ to you, who has been participating in CES (The International Consumer Electronics Show), the world’s largest IT and consumer electronics exhibition held in Las Vegas, USA for several years?” will answer “Singer Yoon Jong-shin, who expressed his feelings about participating in the ‘K Innovation Night’ event held by The Miilk, an innovative startup in Silicon Valley on January 6, 2023 (local time).” Mr. Yoon Jong-shin pointed out the key keywords that penetrate the vision and innovation pursued by CES in his impressions of participation. Yun’s words. “I thought high-tech industrial sites like CES had nothing to do with my creative work. However, after listening to several sessions, I changed my mind. What I do is about people living. I thought the CES site was a place where I could find out and predict how they would change in the future. (Omitted) I hope that it will be a place for creators to visit this place, predict how the world will change, and share their thoughts.” CES, which started as the first consumer electronics exhibition in New York, USA in June 1967, has grown and evolved into a comprehensive event covering all future industries such as mobility, metaverse, Web 3.0, digital health, mobile, and entertainment in 56 years. This year, big tech companies such as Google, Amazon, and Microsoft returned after three years of the Corona 19 pandemic, and it was held as a grand face-to-face event for four days from January 5 to 8. 3200 companies and 4700 media from 174 countries around the world participated, and the number of visitors reached 120,000. In Korea, a total of 550 companies, including Samsung Electronics, LG Electronics, SK Group, and HD Hyundai Group, as well as 350 startups participated. As a result, Korea has become the country with the most participating companies after the US, the host country of CES. The biggest feature of this year’s CES site is that it focuses on exploring how technology can solve the problems facing mankind rather than focusing on promoting new products and technologies. The Consumer Technology Association (CTA), which hosts CES, picked ‘Sustainability and Human Security for All’ as the most important slogan of the event. This is closely related to the growing concern among innovative technology companies about urgent issues that can threaten human survival, such as the COVID-19 pandemic, the war between Russia and Ukraine, and food shortages due to climate change. A person wearing the exoskeleton smart wearable device ‘Cray X’ is lifting a heavy object. ⓒUPI New technologies used altruistically for human security John May, CEO of John Deere, the world’s No. Acted as the first keynote speaker. John Deere introduced an autonomous tractor last year, followed by an upgraded version this year. ExactShot, an unmanned autonomous robot fertilizer spreader with a width of 36m, is a model that not only copes with the decrease in rural labor force and reduces fertilizer use by more than 60%, reducing production costs, but also responds to environmental pollution. In other words, the 190-year-old agricultural machinery company expressed its will for ‘Human Security for All’, which is food sovereignty and sustainable life. The same is true of the ‘Mining 777’, a super-large unmanned transport truck for mining, introduced by Caterpillar, an American heavy equipment company. German Bionic’s exo-skeleton (exoskeleton) smart wearable device ‘Cray-X’, which won the CES 2023 Best Innovation Award, was also an example of the altruistic use of technology for human security. Cray X is a robot suit that requires users to hang shoulder straps and fasten the buckles between the straps as if carrying a mountaineering backpack. It uses a removable battery to lighten the working weight by up to 30 kg. It is said that the wearer hardly feels the load when carrying heavy objects. It is an innovative technology that can protect the safety and health of workers in the logistics, production and construction fields. EVs and self-driving are already a basic, entertainment war in the car. CES is also famous as an auto show that showcases concept cars and innovative mobility products incorporating new technologies. This year again, there were more than 300 automobile and mobility exhibitors. In particular, self-driving and eco-friendly technologies are the basics, and after being freed from driving, the battle for preoccupation is spreading in the entertainment area of ’how to spend surplus time in the car’. Among them, LG Group’s active transformation is surprising. The control room of an airplane is called the cockpit. Unlike internal combustion locomotives, the functionality of electric vehicles (car systems and displays) is more important than cars. This is why Samsung, LG, and Sony are developing technologies that control the electric field of self-driving cars like a computer. LG Electronics defined the driver’s seat as a cockpit computer and came up with a strategy for communication between humans and vehicles. In addition, three companies, LG Innotek and LG Display, which produce vehicle communication products, set up separate booths related to automotive electronics and showcased the splendid display technology of future automobiles. LG Display introduced an 18-inch sliderable OLED and transparent OLED for the first time in the industry in an autonomous driving concept car. The slide-able OLED screen is usually hidden in a rolled up state on the ceiling of the rear seat, but can be unfolded and used for purposes such as watching movies, watching news, and video conferencing while on the go. The windows are equipped with 55-inch transparent OLEDs so that you can see the scenery outside the window and at the same time receive various contents such as real-time news, weather, and advertisements, and an augmented reality (AR) system that immediately displays relevant information when passing a local landmark is also combined. did. What we only see in science fiction movies is becoming a reality. The collaboration between Sony and Honda, which transformed from an electronics company into a comprehensive entertainment company, the concept car of the electric vehicle ‘Afeela’ also drew attention. Sony’s experiences in artificial intelligence, entertainment, virtual reality (VR), and augmented reality have introduced Epic Games’ game engine ‘Unreal Engine’, which produced the survival shooting game 〈Fortnite〉, to make a smart car a ‘running PlayStation game console’ It was predicted that it would evolve into As automakers redefine themselves as mobility service providers, they are rapidly diversifying their future strategies, realizing that monetizing in-vehicle entertainment can be more profitable than selling cars. LG Electronics booth at CES. It introduced 18-inch sliderable OLED and transparent OLED for the first time in the industry. ⓒ Courtesy of LG Electronics Consumers’ perception of the importance of digital health tracking has also changed significantly as they went through COVID-19, including digital health, sleep tech, and age tech that have melted into all industries. In 2021, when CES was held online for the first time in history, in 2022, when it was held both online and offline, and this year, which is heading to Endemic, more than 100 digital health companies, including Abbott, a global diagnostics company, appeared in the center of the main hall. Moderna, the maker of the mRNA Corona 19 vaccine, also set up a ‘digital healthcare studio’ with the American Association of Emergency Medicine and Specialists (ACEP). Vivoo, which provides a urine test service, and Eargo, a wearable hearing aid company, also set up booths. In 2013, Fitbit first released a fitness measuring device, and in 2018, as Apple successfully integrated an ECG (electrocardiogram) monitor and a fall detection algorithm into the Apple Watch 4, health tracking devices were in full swing. But now, Digital Therapeutics combined with AI technology is emerging, and digital health fields such as Sleep Tech, Age Tech, and Hearing Aid Technology (B2C) ), the market size is expanding. Aslip, a domestic healthcare company that received love calls from Amazon, L’Oreal, Samsung, and LG, stood out. Electronic devices with microphones, such as smartphones and smart TVs, use AI technology to analyze the sound of a user’s breathing while sleeping to help them sleep. Sleep diagnosis technology, such as changing the air purifier to sleep mode according to the sleep stage and setting the air conditioner to the optimal temperature, was A-slip’s core competency. Visitors responded by saying, “It’s amazing how the lighting or air conditioner can determine the depth of a good night’s sleep and adjust the intensity.” There are people who have never been, but no one goes only once CES is divided into 48 fields. There are only 3200 participating companies. This means that it is physically impossible to explain all aspects of the four-day CES through paper. Among them, I want to leave this story. CES’ Eureka Park is called ‘the young heart of CES’ because it collects only the places where innovative technologies or products are brought out by country startups, universities, and research institutes. This is because while the Large Enterprise Pavilion exhibits the future 10 years from now and the Small and Medium Business Pavilion exhibits products to be sold right away, Eureka Park is an exhibition hall where you can see the technological prowess of young startups with dreams, visions, and creative ideas. It is also the reason why I personally stayed at Eureka Park for the first time and the longest during the four-day exhibition period. In the end, I want to replace it with words that I always emphasize. “Are you curious about the future, how the world will change in the future? Go directly to the CES site held at the beginning of each year! There will be many people who have never been there, but no one will go just once.”
ssn-general
Solving the problems faced by mankind with innovative technology
