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The social network Snapchat has unveiled a new filter. The objective: to teach users of the application first aid gestures thanks to augmented reality.
Snapchat and the Red Cross: an awareness campaign among young people
Sensitize young people to the gestures that save. This is the goal that Snap has set itself by launching this new augmented reality lens. A fun and educational device to learn the different stages of cardiopulmonary resuscitation.
By partnering with the International Federation of Red Cross and Red Crescent Societies, Snap has developed this new filter to create a “educational experience” and “immersive”already deployed worldwide.
Learn resuscitation techniques via Snapchat
App users can now find this lens in the Snapchat carousel, or by scanning the Snapcode. When you open the filter, you will see two people appear in augmented reality: one represents the victim and the other, the Snapchatter (name given to the Snapchat user).
Therefore, the lens provides information on cardiac arrests. Explanations of cardiac massage and mouth-to-mouth resuscitation are also provided. The user can then learn the different steps to follow to perform resuscitation: check if the person is conscious, open the airways, check breathing, alert emergencies, perform chest compressions, insufflations or even use an Automated External Defibrillator (AED).
Steps during which the user will have to move with the lens thanks to augmented reality to continue the explanations.
Note: if Snapchat emphasizes that the lens does not act as a real official training, this educational initiative still provides essential information to better understand such a situation. The lens also allows users to be referred directly to the Red Cross website for more information and to choose their certified training.
Snapchat continues to bet more and more on useful devices such as during World Suicide Prevention Day and even by allowing people to learn sign language.