According to Counterpoint’s latest report, global smartphone sales rates increased in the July-September period compared to the same period last year. a decrease of 8% lived. The main reason for the decrease is the slowdown in consumer demand. However, the market iPhone 15 in the 3rd quarter compared to the 2nd quarter, driven by the recent launch of the series Slight growth of 2% noted.
SamsungEstimate of total sales in the 3rd quarter 20% and maintained its position as the leading global smartphone player. Samsung’s Galaxy A series played an important role in this success. Apple 16% market share ranked second with Xiaomi 12% share took third place with. Oppo (10%) and vivo (8%) rounded out the top five brands.
Global smartphone sales rate on a quarterly basis
Especially Honor, Huawei and Transsion Group (including Tecno, Infinix and itel) were the only brands to show positive year-on-year growth in Q3, while all the top five major brands (except Apple) experienced double-digit declines year-on-year. Counterpoint analysts predict that the momentum in September will carry over into the fourth quarter and strong demand during the holiday season will round out the year.