(Finance) – The mooney card, flagship product issued by the first Italian company of Proximity Banking & Payments born from the union of SisalPay And Bank 5 (Intesa Sanpaolo group)received the “Elected Product of the Year 2022” award for the category “smart payment services”, based on the degree of satisfaction and the innovation content detected by a sample of 12 thousand consumers. In particular, 91% of the interviewees felt very satisfied with the use of the card and over 60% recognized its innovativeness within the category. The “Elected Product of the Year” award, founded in France in 1987 and in Italy since 2005, it is awarded to the most innovative products chosen through the most important market research on innovation in Italy, conducted by IRI (independent, authoritative and leading institution in the field).
There Mooney prepaid card it was particularly appreciated by consumers above all for its simplicity and ease of use (38% of answers), safety (32%), possibility of activation in numerous points of sale (27%), time and money savings (27%). In particular, in the category of the youngest, 100% of the interviewees considered the use of the Mooney card very satisfactory, which, from the point of view of innovation, is rewarded for the particularly convenient fee, the ease of recharging and the convenience of use.
“This authoritative and prestigious recognition makes us proud because it rewards our constant commitment, following the launch at the beginning of 2021, in innovating the Mooney card with the aim of making it a safe, comfortable and convenient payment tool. Quality that consumers they have shown a lot of appreciation – he said Salvatore Borgese, general manager Commercial & Banking Services of Mooney -. Furthermore, the evidence that our paper has met with the total satisfaction of younger consumers makes us very confident in the future and aware that the road taken by Mooney is the winning one “.
There card issued by Mooney and belonging to the Intesa Sanpaolo network – reads a note – it can be activated free of charge at the network of 45 thousand points of sale throughout Italy, even in the smallest municipalities in the country, as well as from smartphones and tablets through the app. Equipped with an Italian IBAN, which makes it a real “card-account”, the prepaid card allows you to make purchases in physical and online stores in total safety – thanks to the 3D Secure protocol – through the Visa acceptance circuit. Furthermore, it can be added to your Google Pay wallet, allowing you to make payments directly from your smartphone, without the need to carry it with you.
“The Mooney paper stands out for its high level of innovation and I am very happy that it has been elected Product of the Year by increasingly demanding and digital consumers. Our Logo can be a vehicle of trust for Mooney precisely because it is recommended by consumers themselves and a booster for the WOM – he declared Simonetta Flores, founder and CEO of Eletto Product of the Year in Italy -. 89% of consumers know Product of the Year by becoming its influencer. And word of mouth is the strength of the Logo: in fact, 80% of users are much more willing to buy a product / service if it has been recommended by other buyers, friends or relatives “.