since the flop is total, Warner decides to sacrifice his film

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since the flop is total Warner decides to sacrifice his

With only $53.47 million earned in 15 days on American soil, Shazam 2 is a huge flop at the box office, everyone already knows that. Especially since the film suffered a 50% drop in attendance for its third week of release and the results in the rest of the world were hardly encouraging. We remember that for the Parisian preview at the Grand Rex, there was hardly anyone in the room, unheard of for this legendary cinema used to welcoming hordes of excited fans. Faced with this total and fairly unprecedented crash for a superhero film, Warner Bros decided to completely sacrifice its film by releasing it immediately on VOD and digital purchase. Since April 6, 2023, i.e. 3 weeks after its American release and 15 days after its French release, it is therefore possible to buy or rent the film on dedicated platforms. A way for Warner to try to save the furniture and generate a little more money, even if we know that the pirate sites have already started to seize the film for a few hours, which explains why the film can be found in 4K all over the web. In France, with our chronology of the media which protects the exploitation of films in the cinema, it will be necessary to wait 4 months before finding it on video, but as the film also crashes in France, it could well be that Warner Bros. France decides to bring forward the deadline, at least for digital purchases. Anyway, Warner Bros had already started to measure the lack of interest around this Shazam 2 just before the release, even to the point of having revealed the presence of Gal Gadot in the role of Wonder Woman, while it was the final scene of the film and an important cameo…

How then to explain this monumental failure on the part of a film of the caliber of Shazam 2? There are several explanations, and the first probably lies in the fact that there has been a real lack of breath on the part of superhero movies since last year. It must be said that Marvel has quite abused its leading position to flood the market, especially during the year 2021 and 2022 (with Phase 4 in particular) where feature films and TV series on Disney + have flooded a saturated market. When it comes to DC movies, James Gunn’s total overhaul of the DC Universe and the firing of some icons like Henry Cavill as Superman (after an attempt to recast it via the Black Adam movie) completely shattered any desire to keep following. films whose extended universe was destroyed. Moreover, the problem will also arise for Aquaman 2, while The Flash still enjoys a certain hype with the fans. James Gunn and Peter Safran have their work cut out to try to regain the confidence of the spectators, because many of them are already campaigning against this new company, while demanding the return of Zack Snyder at the head of the DCU . Emile was right again: “you can fool a thousand people once, but not one person 1000 times…”




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