Shutterstock takes a stock photography pitch based on DALL-E 2

Shutterstock takes a stock photography pitch based on DALL E 2


OpenAI artificial intelligence system developed by DALL-E 2 in particular, Shutterstock is an important stock photography move announced.

Winning many different competitors recently OpenAI signed DALL-E 2 technology continues to evolve. For those who are not yet masters, this system can turn simple sentences written into realistic designs / drawings / photographs. The system, which has been developed for a long time and can produce very realistic results at the last stage, also has the capacity to add objects to certain photos or change the faces of the people in the photos. The system is not content with just giving a photo result for the entered sentences. It can bring many different variations to people.

These systems Although they offer impressive results, they are receiving backlash on some issues.. Even prohibition steps are taken for the results produced by these systems. For example, last month, one of the world’s stock photography giants Getty Images had taken a step. Company Banned the entry of content produced by artificial intelligence systems to the platform. At that time, no direct announcement was made, but Shutterstock It was said that the company started to implement a similar decision.

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Shutterstock it came up again today because the company directly DALL-E 2 developing the system Partnered with Open AI. Under this partnership DALL-E 2 will be integrated directly into Shutterstock. Within the scope of the new period, which will be used in the coming months, only the images produced with DALL-E 2 will be sold as stock photos. Artificial intelligence systems of other companies will not be allowed here.

The company will also take a good step here. As you know, the content produced by DALL-E 2 basically uses photos or designs taken by others. The artificial intelligence system is trained with these visuals.

In the new period, if the photos taken by a user are used by DALL-E 2 and the output stock photo produced by DALL-E 2 is sold, the person who used the photo in the training / creation process will also receive payment, as well as the main person who produced the content. In this way, a double-sided gain will be achieved.

Making a statement about this process within the scope of an interview, Getty Images CEO Craig Peters, He speaks very clearly about the fact that the images produced by artificial intelligence systems are sold as stock photos: “I think this is dangerous. I don’t think it’s appropriate. I think that might be illegal.”

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