To support and accompany young talents, the leader in fashion and lifestyle e-commerce is multiplying initiatives through its SHEIN X program. A success with global repercussions.
More than $55 million in investments In two years. The amount invested by SHEIN in its international incubation program is impressive. Especially since this is only the beginning, the e-commerce giant having decided to continue its strategy of supporting young creation.
SHEIN X’s primary mission: to democratize the world of fashion and make it accessible to all
Each year, it selects designers by producing their mini collection, sold on the site. This exceptional promotion, accessible to hundreds of thousands of consumers, then materializes by fashion show.
Thursday June 8at the Pavillon Cambon, in the 1er arrondissement of Paris, more than 300 guests thus traveled to discover 75 sharp looks for men and women of all shapesdesigned and manufactured by 24 European designers selected.
These benefit from the notoriety of the marketplace to distribute their products, while retaining the intellectual property rights and receive a percentage of the sales made.
All salute creative freedom granted and welcome their participation, recognizing the initiative as a real springboard. Unique !
Discover the documentary interview of the show:
“Catwalk Show Interview 2”