One of the world leaders in fashion and lifestyle e-commerce cultivates a taste for creativity. Through its SHEIN X program, launched in 2021, it invites young designers to imagine strong pieces presented during an annual fashion show. A unique approach for a player of this international stature!
From printed crop tops to long bohemian dresses to elegant double-breasted blazers, SHEIN designs hit the mark. And successfully target uyoung clientele, eager for stylish clothing and accessories at affordable prices. To offer them ever more novelties, the textile giant has been offering, for two years, to highlight the talents of creators through its SHEIN X initiative.
The talent incubator made in SHEIN
The latter, from around twenty countries, design their first models, produce and then market them on the site. They retain the intellectual property rights and receive a percentage of the sales made. The logistics and marketing part is managed internally. A unique chance to gain notoriety!
And an opportunity for SHEIN to fulfill its role as an incubator for young designers by helping and supporting them to launch their collection. In two years, thecompany has invested more than $55 million to support nearly 3,000 artists.
A sharp selection
This year, for the third edition, 2,446 candidates took part in the game based on specifications to design three looks. The top 10, chosen by a jury made up of fashion professionals – fashion journalist, teacher, designer – benefit from masterclasses and grants of €3,000 to €10,000 to develop their business. Special mention to the big winner, the Englishwoman Amy Sala, who stands out for her games of transparency and the fluidity of the cuts.
To complete this device, SHEIN presents the 78 creations, on the theme Endless summer, on the occasion of a fashion show, on June 8 in Paris, in a still secret place. On the catwalk, the public will discover models from all walks of life and all body types. Proof of SHEIN’s interest in new societal issues around diversity, inclusion and accessibility.