Before Fettisdagen, the semester tests are now starting to emerge.
And how it goes can have a major impact on the bakeries’ sales.
– Semlan that the jury has as one or two will surely get a push, so it is, says Magnus Åqvist, founder Kroguiden.
Around a conference table in Stockholm is a collection of confectioners, food influences and general seminar enthusiasts. On the table, barrels of golden brown buns topped with sprinkled cream under which a small glimpse almond pulp peeks forward. This is Kroguiden’s annual semmel test and eleven fixed buns should be tasted and rated to crown Stockholm’s best semla.
– A good holiday is a juicy bun that is good with cardamom in. Personally, I like very much voted almonds in and on the filling. And preferably a little saltier, says Alva Odelbrink, Young Bakers of the Year 2024 and part of the jury.
Affects sales
For bakeries, the semen season is an important source of income. On Fatty Day itself, 63 percent of Swedes eat a holiday and the assessments in the tests can have a strong impact on a bakery sales.
– I think it affects. The semen that the jury has as one or two will surely get a push, so it is, says Magnus Åqvist, founder Kroguiden.
Baker Ebba Groeger can sign this. When the Gothenburg Post a few weeks ago, Gothenburg’s best semla was in the top and the effect did not wait.
– We have had little to do if you say so. We sell almost twice as many bran in the days. So we have our hands full, she says.
But a bad rating can have the opposite effect.
– Yes, of course you feel anxious about it. As much as this gives a boost, a bad grade can make people not come here. But I don’t feel so worried, I believe in our product, says Ebba Groeger.