The radical transformation move for Seat, which has been hinted at in the past, will take the Spanish manufacturer away from its role as we know it.
Those who follow the automobile world closely are watching the dynamics that have developed and reshaped with the electric transformation in recent years, surprisingly. New brands entered our lives, traditional manufacturers’ efforts to say goodbye to internal combustion engines, and the influx of Far Eastern manufacturers to Europe are just some of the highlights of this process. With regard to the producers, whose fates were almost redrawn with the radical decisions taken by the roof groups, this process brought about serious changes through examples such as Polestar and Cupra. One of these changes, where we expect similar developments until 2030, which is indicated to say goodbye to traditional engines, is at the door for Seat. In the details, whose messages have been given with CEO-level statements for a while, it is highly likely that the Spanish brand will end the production of cars of the type we know.
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Seat can become a mobility brand in new religion
The dynamics of Seat’s transformation into a mobility brand in the post-2030 period come to the fore in the main idea of the phrase “messages given at the CEO level” that we mentioned above. As we have seen in the example of the Mobility brand in Renault, we can see the Spanish manufacturer as an organization that produces electric vehicles only with a focus on urban transportation at the end of this transformation. The “Mo” brand, which Seat has offered electric motorcycles and Renault Twizy type electric vehicles in the past years, is actually a direct example from the inside at this point.
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The success of the Cupra front also has a huge impact on this future transformation of Seat. Having recently introduced the electric Tavascan in mass production form after Formentor, Cupra’s position within the VW Group continues to be shaped in the focus of performance. Seat, which does not have any electric model preparations until 2026, is planned to continue with internal combustion models in this process. In the latest statements from within the brand, “At this stage, we think about what role the brand can play after saying goodbye to internal combustion engines. Seat could take on a form that offers mobility solutions and appeals to younger users, as in the case of Mo.” phrases are also very clear about the clues of change.