Rauma Lukko and Pori Aces met in two hockey Finnish Championships in the Finnish Championship in Pori at the end of January.
13: 17 • Updated 13:17
Hockey’s Satakunta Winter Classic succeeded financially.
In the winter classic, the Rauma Luke and Pori Ace league teams met in two outdoor matches on the Pori artificial ice rink at the end of January. For the event, the artificial ice rink was built on the artificial ice rink and the trough and service points.
According to a club release, the winter classic was a total of EUR 1.55 million and the result was EUR 320,000. The result of the winter classic is shared equally between Ace and Luko.
The clubs organized the event as a co -production. The event was planned for about two years.
The winter classic also aimed to strengthen the brands of Ace and Luko. In their announcement, the clubs say that a successful event can also be used in addition to the immediate financial result.
The event attracted a lot of media visibility on different channels.
“A sample of power for two organizations”
There have been no outdoor matches in the league for many years.
– The whole was once and for all fantastic. The power of two fine organizations and city power also inspires other clubs and us in the league office to take up the same challenges and to provide a memorable experience for the hockey people, the League CEO Mikko Pulkkinen states in the bulletin.
According to a study by Satakunta Winter Classic, one event visitor spent around € 207 in Pori, including the event ticket. For those who arrived outside Pori, the average was about EUR 232.
Event visitors spent a total of about EUR 900,000 outside the event area in Pori, of which people from outside Pori accounted for approximately EUR 625,000.