In a press release from the book publisher Forum, which publishes the book, they describe how the initiative came about.
“I had such a realistic dream: My friend Sofie and I had left children at home and gone on a writing trip. In a week we got a book together. When I woke up I called Sofie who said ‘we are going’. And we did”, says Carina Bergfeldt, who for most is best known as the host of the talk show “Carina Bergfeldt” on SVT.
Sarenbrant, who has published 14 books in his own name, counters that “you get twice as creative and have twice as much fun when you write”. Forum describes the project as “a very big investment for us”.