SamsungGoogle’s “Get The Message” by participating in the campaign Applehas released a new ad calling on Apple to adopt RCS (Rich Communication Services), an open messaging standard designed to improve messaging features. The ad, posted on YouTube, portrays a Romeo and Juliet-themed scenario in which an iPhone user (Juliet) and an Android user (Romeo) are unable to communicate via RCS due to Apple’s reluctance to adopt the standard. Instead of, “green bubbles” They are forced to use basic SMS represented by .
The ad stands out for its unconventional approach, with a screen recording of a conversation on a Samsung device and a limited budget. Samsung’s message in the description of the video: “Don’t let Apple cost you your love” shaped. However, it’s worth noting that Apple has shown no signs of adopting RCS and continues to use its own proprietary iMessage system alongside basic SMS.
Google’s aim to encourage RCS adoption “Get The Message” campaign is ongoing but has not led to Apple adopting the standard. Apple CEO Tim Cook previously suggested Android users “buy your mom an iPhone” when asked about RCS compatibility issues.